McDonalds has custom coffee now, because nothing makes a hamburger go down easier than a cappuccino. This ad for McCafe shows two hipster guys reading books and hanging out.First Guy: Did you hear McDonald's has cappuccinos now?
Other Guy: That's awesome. I can shave this thing [his goatee] off my face!The hipsters enthusiastically divest themselves of glasses, sweaters, and elitist attitudes.
While books are obviously part of their renounced cultural baggage (football rules!), at least these two aren't shown throwing their tomes in the trash. So thanks, McDonalds!