November 13, 2009

Hard Living in Latvia: Now for 499 Years!

Riga is the capital of Latvia. I’ve never been there, but based on this Latvian tourist poster, now I'm afraid to go. Look, it's Hard to Live there!

What’s that? It should read “Hard to Leave”? No worries, I’m sure there wasn’t too much money budgeted for this ad campaign. It was a £500,000 campaign? Oops and double-oops.

Proofreading problems aside, what's with the Cyclops heart? Is the idea that it's "eye candy"? And in a final act of confusion, you'll note in the poster's bottom-right poster that it says:

Birthplace of Christmas Tree.
Now for 499 years.

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