What’s that? It should read “Hard to Leave”? No worries, I’m sure there wasn’t too much money budgeted for this ad campaign. It was a £500,000 campaign? Oops and double-oops.
Proofreading problems aside, what's with the Cyclops heart? Is the idea that it's "eye candy"? And in a final act of confusion, you'll note in the poster's bottom-right poster that it says:
Birthplace of Christmas Tree.
Now for 499 years.