September 19, 2008

Local Vernaculars

Jean-Marc Speziale is a French vintner who grew weary of hearing how the wine from his Languedoc-Roussillon region tasted like... not very good wine. To tweak the snobs (and do some marketing), Jean-Marc has come up with Le vin de merde. Loosely translated, that would be “poop wine” (or “wine of the poop”?).

Either way, you can understand why there’s a large fly at the top right-hand corner of its label. But perhaps you’d like some cheese with that wine? I recommend an Italian cheese spotted in the Veneto region. Its colorful name stems from the fact that the cheese is not made to any “legitimate” recipe. It's more of a local vernacular.

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