February 16, 2009

Dallas Cowboy Cheerleader Barbie Is Oppressing You

The 2008 TOADY (Toys Oppressive And Destructive to Young Children) Award has been given to... Mattel's Dallas Cowboy Cheerleader Barbie!

The Campaign for a Commercial-Free Childhood ran the competition, and Barbie received nearly twice as many votes as the runner-up— the Power Wheels Cadillac Escalade.

Barbie’s past crimes have included gender stereotyping (“Let’s go shopping!”), but the Dallas Cowboy Cheerleader Doll combined a preposterously skimpy outfit with a strangely elongated body.

In short: She's a freak!

All the TOADY nominess fell afoul one way or another of marketing sex and/or violence to young children, promoting brands and screen time at the expense of creative play, and encouraging excessive and conspicuous consumption.

While Barbie disgraced herself spectacularly, she may still be a runner-up to the Playmobil Security Check Point. Manufactured from 2003-2007, it featured security officers (with guns!), and airport screening machines. 

Silly? Maybe! But even so, Playmobil may be onto a way to stop further oppression at the cold plastic hands of Barbie dolls. According to this article, there is a Playmobil Police Checkpoint that is “a roadblock scene with armed officers, pylons and warning lights.” 

If that can't stop Barbie, nothing will!

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