Black cats were harnessed to
advertise the new first-person shooter game,
F.E.A.R. 2: Project Origin in London last week. To double-up on the
cheese factor, the game was launched on
Friday the 13th.
Worst of all, the ad execs called it "
Cat-vertising."

The idea of
using cats for nefarious
advertisements has been around for a while. In 1892, Australian magician
Carl Hertz took out newspaper announcements stating that he
needed 1,000 cats. Anyone delivering a cat to Hertz’s theater got cash or a free ticket to his show.

After receiving hundreds of cats, Hertz fastened paper collars to them that read, “
See Carl Hertz at the Opera House.”
Then the magician released all of the cats in downtown Sydney.
Eep!
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