The best title comes courtesy of Christina Thompson, whose Come On Shore and We Will Kill and Eat You All is now out in paperback. It got a mixed review from the Times, but c’mon, who could resist going up to a book clerk or librarian and asking, “Do you have Come on Shore and We Will Kill and Eat You All?” (Official site here.)
Less gratuitous is The New Rules of Wealth by thirty-something millionaire Ben Benson. This is "book as lottery ticket", as ten random readers of the title will receive £100,000. (Each book is imprinted with a lottery number, and ten will be selected and announced.) So buy yours now, because as the book’s official website explains:14,317 copies have already been sold and once their gone their gone. (sic)Why would a millionaire give away money? Benson explains: “My motivation with the book is not to make money. If it was, I'd be using that £1million to start another company or buy a load of properties. The thing I really get excited about is helping people achieve what they want to achieve. We will sell a lot of copies of this book, but I don’t necessarily count things in terms of pounds and pence anymore.”
Lastly, rapper 50 Cent has co-written a book called The 50th Law. It is also about amassing wealth and power via “motivational philosophy”. And the book's packaging is Bible-esque because it's a “bible for success in life and work based on a single principle: fear nothing.” I get it! (But this guy thinks that’s silly.)
But hey, maybe The 50th Law has ringtone giveaways!