Crayola Rockets?

Rocket enthusiast John Coker designed these large crayons that are capable of high speeds. Of course, this can lead to unfortunate situations.

—Kid With Coloring Book: I need red for the fire engine.
—John Coker: 5 ... 4 ... 3 ...
—Kid (reaching): Let's see, the red crayon is right there...
—John Coker: 2 ... 1 ... Liftoff!
—Kid: AAAAAAAAAHHHHH!
—John Coker: Look at that rocket go. Pretty impressive, right? Hello? Are you okay?

Photo from here.