Try to guess what product this 1947 ad is selling.
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Research from Oxford reveals what expressions most irritate Brits. The results are also included in a new book, Damp Squid: The English Language Laid Bare by Jeremy Butterfield. The title stems from the mistake people make using the word “squid” when they mean “squib” (firecracker). I suppose all squids are damp, while only duds are damp squibs.
10. “It's not rocket science” (A NASA scientist related that when he and his colleagues got stuck on a problem, someone would invariably say, “It’s not rocket science.” After a beat, someone else would say, “Actually, it is.” Then they would all laugh.)
9. “Neither here not there”
Not annoying are the instances when someone (purposely or not) mangles a trope. For example, a certain someone I know has a variety of takes on “six of one, a half-dozen of another.” These include “six from one, then another dozen” and “six plus one... not another baker’s dozen?”