"Rembrandt’s Mother Reading" 1629

From Gatochy.

Rembrandt van Rijn was such a skilled artist, his parents named him "Rembrandt." Now that's some achievement!

You're Not Reading This

Jakob Nielsen researches on-line reading habits. And his studies show that we don’t read Web pages.

That is, after reading a couple of words at the top of a page, our gaze quickly plummets downwards, and our eyes dive down.

We'll glance at a graphic here or a table but there won't be any left-to-right eye motion. Odds are that we won’t stop at the bottom right-hand corner of a Web page, as we would in a book or magazine. We’ll never make it that far!

Is that a lot of skipping around? It's ALL skipping around! And Nielsen finds that while teenagers skip material even faster than adults, they do so with less efficiency.

Writing in The Chronicle of Higher Education, Professor Mark Bauerlein says that teens and college students “race across the surface, dicing language and ideas into bullets and graphics, seeking what they already want and shunning the rest.”

Bauerlein goes on to argue that this ain’t the kind of reading that fosters concentration, thoughtfulness, or flexible minds. And it saps initiative. Saps it, I say! (Well, he says.) Bauerlein maintains that “screen scanning” hardly qualifies as reading at all, and it’s a potentially counter-productive in that it reduces the mind’s ability to engage in critical, academic reading.

Of course, Bauerlein may be grinding his ax so hard because he has a horse in this race. (Ooh, I mixed a metaphor!) That is, he has a book: Our Dumbest Generation. Guess what that’s about?

Now leave me alone. I gots to do some on-line social nitwitting. (Oh, but I have to Twitter an update first.)
Quote/photo mash-up by Dean Shareski

Advertising Helps Me Decide!

McDonalds has custom coffee now, because nothing makes a hamburger go down easier than a cappuccino. This ad for McCafe shows two hipster guys reading books and hanging out.

First Guy: Did you hear McDonald's has cappuccinos now?
Other Guy: That's awesome. I can shave this thing [his goatee] off my face!

The hipsters enthusiastically divest themselves of glasses, sweaters, and elitist attitudes.


While books are obviously part of their renounced cultural baggage (football rules!), at least these two aren't shown throwing their tomes in the trash. So thanks, McDonalds!